Campbelltown City Council, in partnership with the NSW Department of Industry, will hold free workshops during Back to Business Week to provide small businesses owners with tips on growing and developing their business.
Back to Business Week runs from 26 February to 4 March, celebrating small to medium businesses, and promoting the important role they play in local communities.
Three workshops will be held in Campbelltown during the week, with talks by experts in the fields of social media marketing, sales and marketing, and website development.
The Social Media Marketing workshop will run from 5.15pm to 7pm on Monday 27 February, and will cover topics including the range of social media platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram), how social media marketing is different from traditional marketing, best practice and how to measure success, and developing a social media marketing plan.
The Sales and Marketing workshop will run from 5.15pm to 7pm on Wednesday 1 March, and will outline the importance of developing an integrated strategy to achieve the best results for businesses and to ensure sales and marketing objectives align.
The two-hour Develop a Website workshop will run from 5.15pm to 7.30pm on Thursday 2 March, and will guide participants through the website development process, providing recommendations regarding platforms, functionality, resources, and how best to maximise their investment.
Mayor of Campbelltown, Cr George Brticevic, said the success of Campbelltown’s small businesses was vital to the local community, not only in terms of the goods and services they provided, but for the jobs they created.
“Council is committed to providing opportunities for businesses to grow and succeed, and these workshops – with helpful tips on social media, sales and marketing, and getting the most out of your website – are among the ways we are supporting small businesses,” he said.