The Macarthur Destination Management Plan 2016 - 2020 was developed to offer information and strategic direction on the tourism industry in Campbelltown and the Macarthur region.
Campbelltown City Council in collaboration with Camden Council commissioned The Stafford Group to develop the DMP, which address strategic themes and opportunities encompassing:
- Product development and partnerships
- Marketing and promotion
- Support for local and regional business development and expansion
- Visitor servicing.
The DMP recognises the potential significance of increased visitation to Campbelltown as a destination for recreation, art and culture, leisure, and a range of other tourism experiences.