An evidence-based Master Plan is quite different. Our approach to preparing this evidence-based Master Plan brings together:
Traditionally, a city's performance was primarily measured in economic terms. Today, it is increasingly being measured in terms of liveability (how people rate the city as a place to live, work and visit, compared to other cities). While the economic performance of a city continues to remain important, the shift to place-driven outcomes is reflective of the need to pair economic opportunity with an enviable lifestyle.
In an increasingly competitive global market, if a city is to succeed now and in the future, it needs to be done differently. Creating people-focused places is our opportunity to shape a better future, to meet the needs of growing populations, new workforce trends, shifting economies and ever-evolving family and lifestyle routines.
The two lenses of economics and place shape the vision for Campbelltown City Centre:
- The place lens ensures we identify, enhance and celebrate our unique physical assets.
- The economics lens ensures we use our place assets and investment for a more prosperous future.
Two types of indicators
The Master Plan employs two types of indicators to inform our measurement.
- Lag metrics are used to inform the baseline conditions of the City Centre and to monitor implementation.
- Lead metrics are used to measure the Master Plan to inform decision making.
The Master Plan is informed by an evidence base across three phases of work.
- Base case evidence
This identified the existing challenges and opportunities for the City Centre at in terms of both strategic and local context.
- Master Plan evidence
The Master Plan evidence base involved the identification of metrics to measure the current situation (base case) and then understand the potential benefits of the Master Plan once realised. Versions of the Master Plan were then tested against the lenses of economics and place. This testing involved both the development of place-based concepts and capacity testing of growth and demand. This included testing of indicative built form outcomes for the City Centre based on existing planning controls, place characteristics, economic growth and the potential changes to planning controls to realise the commitments.
- Implementation and Monitoring evidence
The Delivery Framework was informed by key themes that emerged from industry, stakeholder, community and government agency engagement. Assessment of the actions within the city making moves against the commitments in the Pillars identified the level of impact and ease of delivery for each action. These were also considered in terms of existing momentum, focused investment and dependencies. Implementation of the Master Plan also includes a monitoring dashboard to measure progress and performance against the Master Plan projections and allow for adjustments and refinements to be made.
This method ensures Council is kept accountable for delivery of the vision.