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Campbelltown Identity and Branding Project Survey

Submission closed on 18 March 2019

Share your feelings about Campbelltown City and help create its unique brand.

Rebrand Project Logo

August 2019: City Identity and Brand launch

More than 1000 people told us about their lived experience of Campbelltown through workshops, focus groups, interviews and surveys. 

The development of a community-led brand provides a visual identity that reflects how people feel about our city and their aspirations.

Find out more about our new city identity and brand.

City Identity and Branding Project Background 

Council is leading a city-wide brand initiative to enhance the image and represent the unique identity of Campbelltown.

Council is committed to implementing projects to attract economic and cultural investment that will contribute to Campbelltown being a destination of choice to live, work and do business - and to attract more local jobs for people in the area. One of these initiatives is the City Identity and Branding project.

Changing the current negative perception of the city was identified as a priority by the local community and businesses in our Community Strategic Plan. Council is now working with independent branding agency, Principals, to develop a new city identity and brand strategy in order to build a consistent and compelling identity for Campbelltown. 

Current perceptions are fragmented and inconsistent, which can put Campbelltown at a disadvantage when competing with other major cities to attract jobs and investment. This strategy will assist with increasing confidence and provide a powerful incentive for investment in Campbelltown, as well as build pride locally across our community.

The city brand, including the development of a new logo, will require the stories, perspective and local knowledge of the community during the next few months. The local community should be the City's proudest advocates, so they are an essential piece of this journey.

Over the coming months there will be several rounds of community consultation including organised interviews with community members, co-creation workshops, vox pops in town centres and online surveys.

We need your help to shape Campbelltown's narrative for the future, so we encourage you to register your interest by emailing business@campbelltown.nsw.gov.au

Share your feelings about Campbelltown City and help create its unique brand!

The online survey has now closed.

City Identity and Branding Project Timeline

City Identity Project Timeframe

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