Project Artwork
This artwork titled “Connect, Empower, Transform, Grow”, created by local First Nation artist Rhonda Sampson, is a visual representation of the Deliver Better Outcomes program, an initiative delivered by Yarpa Hub in partnership with Campbelltown City Council. The program aims to increase First Nations business participation in local government procurement and economic activities.
At the top and bottom of the artwork, the community is symbolised by the "U" shapes, representing the people who live across the Campbelltown area.
In the mid-section, both top and bottom, are motifs that symbolise the many different First Nations businesses, each on their own unique journey towards success.
The stars scattered throughout the piece represent the numerous opportunities Campbelltown Council will offer these businesses through this initiative, allowing them to secure work in the local area. The goal is to build lasting relationships between First Nations businesses and the local government.
The blue circles with lines represent the thriving network of Aboriginal entrepreneurs, councils, and communities collaborating together to achieve long-term success.
At the heart of the artwork are four large motifs representing the core values that guide this initiative:
Building Pathways – Creating pathways for collaboration by fostering trust and nurturing relationships between Aboriginal businesses and local government.
Transforming Practices, Driving Real Change – Developing initiatives that go beyond networking to address challenges and create sustained economic participation for Aboriginal businesses.
Respecting Culture, Delivering Impact – Ensuring Aboriginal businesses and Council work within a culturally safe and respectful environment, leading to meaningful and sustainable economic prosperity.
Creating Prosperity through Collaboration – Working alongside Aboriginal businesses and Council to foster prosperity, ensuring business success.
At the centre of the artwork, the journey we are on together is symbolized by lyrebird tracks, representing Dharawal country. Working together, we drive success by connecting worlds. We pave the way for stronger relationships, vibrant economic opportunities, and a united future where Aboriginal businesses can lead and succeed.
Rhonda Sampson, a Kamilaroi artist and graphic designer, is the owner of RS Creative Solutions based in Campbelltown, Sydney. Her artistic journey began in 2019 with a Diploma in Graphic Design, followed by prestigious awards, including the TAFE NSW Excellence Awards and the South and South Western Sydney NSW Training Awards. Rhonda’s artwork can be seen across her local community, with notable pieces at Campbelltown Sports Stadium and schools such as Sarah Redfern and Ingleburn High Schools.
Her most prominent work is at Macarthur Square, Lendlease’s shopping centre, featuring murals, escalators, LED screens, and large rugs. Rhonda has collaborated with high-profile brands like Optus, Western Sydney International Airport, and WestConnex Transurban, and in January 2023, she gained international acclaim for her Sydney Opera House Dawn Reflection Artwork for Australia Day.
Her work was also featured in the 2023 Supercars Indigenous Round and various infrastructure projects, like the WestConnex/Transurban Motorway Control Centre. Rhonda has contributed to several Reconciliation Action Plans for organisations such as Optus and National Transport Insurance (NTI).
Through her achievements, she serves as an inspiring role model for the Aboriginal and Torres Strait Islander community and beyond.