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City Identity and Branding Project

Council is working with the community to develop a compelling and consistent brand for Campbelltown to help position the city as a destination of choice to live, work and do business.

Rebrand Project Logo

August 2019: City Identity and Brand launch

More than 1000 people told us about their lived experience of Campbelltown through workshops, focus groups, interviews and surveys. 

The development of a community-led brand provides a visual identity that reflects how people feel about our city and their aspirations.

Find out more about our new city identity and brand.

Council is leading a city-wide brand initiative to enhance the image and represent the unique identity of Campbelltown.

Council is committed to implementing projects to attract economic and cultural investment that will contribute to Campbelltown being a destination of choice to live, work and do business - and to attract more local jobs for people in the area. One of these initiatives is the City Identity and Branding project.

Changing the current negative perception of the city was identified as a priority by the local community and businesses in our Community Strategic Plan. Council is now working with independent branding agency, Principals, to develop a new city identity and brand strategy in order to build a consistent and compelling identity for Campbelltown. 

Current perceptions are fragmented and inconsistent, which can put Campbelltown at a disadvantage when competing with other major cities to attract jobs and investment. This strategy will assist with increasing confidence and provide a powerful incentive for investment in Campbelltown, as well as build pride locally across our community.

City Identity and Branding Project Timeframe

City Identity Project Timeframe


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